The one

that finally

got it right.

The one

that finally

got it right.

The one

that finally

got it right.

Meet The Billie — your new 7 a.m–to–anywhere companion.

Meet The Billie — your new 7 a.m–to–anywhere companion.

The search for the perfect backpack ends here.

Meet The Billie — your new 7 a.m–to–anywhere companion.

The search for the perfect backpack ends here.

  • Designed to move.

    Designed to move.

    Designed to move.

  • Designed to move.

    Designed to move.

    Designed to move.

One bag, 24/7

One bag, 24/7

The Billie is the first true weekday-to-weekend bag. Polished enough for the boardroom, flexible enough for everything after, so you don’t have to change bags when your plans change.

The Billie is the first true weekday-to-weekend bag. Polished enough for the boardroom, flexible enough for everything after, so you don’t have to change bags when your plans change.

Stands upright

Stands
upright

Stands upright

No matter how you pack it.

No matter how you pack it.

Inside the Billie

Inside the Billie

Inside the Billie

YOUR SEARCH ENDS HERE.

The search for the perfect backpack ends here.

NOVA RUBI

© 2026 Nova Rubi |  Design without Compromise

YOUR SEARCH ENDS HERE.

The search for the perfect backpack ends here.

NOVA RUBI

© 2026 Nova Rubi |  Design without Compromise

YOUR SEARCH ENDS HERE.

The search for the perfect backpack ends here.

NOVA RUBI

© 2026 Nova Rubi |  Design without Compromise

YOUR SEARCH ENDS HERE.

The search for the perfect backpack ends here.

NOVA RUBI

© 2026 Nova Rubi |  Design without Compromise